Freshbooks – Our Heros
We love FreshBooks. They are our heros.
If you ever want a textbook example of how to create a SaaS company, Freshbooks should be your #1 starting point.
Why we love them:
- They have a great product and they continually strive to improve it.
- They understand that usability is #1 for end users. A lot of applications get bolted together and gradually begin to stop making sense – not freshbooks. Every page looks like it was actaully meant to be the way it is – not like it started as one thing and gradually grew into something else.
- They engage with their customers, really listen and act on feedback.
- They have everything automated, but they will still talk to you if you like.
- They have the on-line marketing and social networking sussed. A lot of people are guessing how to use it, they just know.
If AnnualLeave.com turns into just half the company FreshBooks is, I’d be a happy man.