Freshbooks – Our Heros

Freshbooks - Painless Billing

Freshbooks - Painless Billing

We love FreshBooks. They are our heros.

If you ever want a textbook example of how to create a SaaS company, Freshbooks should be your #1 starting point.

Why we love them:

  • They have a great product and they continually strive to improve it.
  • They understand that usability is #1 for end users. A lot of applications get bolted together and gradually begin to stop making sense – not freshbooks. Every page looks like it was actaully meant to be the way it is – not like it started as one thing and gradually grew into something else. 
  • They engage with their customers, really listen and act on feedback.
  • They have everything automated, but they will still talk to you if you like.
  • They have the on-line marketing and social networking sussed. A lot of people are guessing how to use it, they just know.

If turns into just half the company FreshBooks is, I’d be a happy man.

Can’t wait until October?

What if you can’t wait until we realease our Beta software in October? Well, we’ve spent the last few months going through all the annual leave tracking software that’s available on the web now. We think the best is Well worth a look…

p.s. Don’t be put off by the information site – it’s a few years old.  Sign up for the free trial – there are a lot of features in the software that aren’t mentioned on their information site.

Hello world!


Okay, so “Hello World” may not be an original start to a blog, but at least it is traditional.

Welcome to the blog.  Over the next few months we’ll be keeping you updated with all the developments of our soon to launch product We’d love to hear from you, so if you have any questions, comments or criticisms, please do get in touch.

It’s early days, but we hope to launch a beta version in October 2009.